Pleasing Products Have Low Immediate Appeal but Benefits Consumers in the Long

question 15

True/False

Pleasing products have low immediate appeal but benefits consumers in the long run.

---

Definitions:

Trial Market

A trial market refers to a test market where new products are introduced on a limited basis to gauge consumer response and viability before a full-scale launch.

Data Warehouse

A centralized repository for storing, managing, and analyzing large volumes of data from different sources.

Information Technology

The use of computers, software, and telecommunications to store, retrieve, transmit, and manipulate data, often in the context of business or other enterprise.

External Data Sources

Information gathered from outside the organization, such as market research, government statistics, or industry reports, which supports decision-making processes.