Which of the Following Types of Promotion Tools Requires the Most

question 41

Multiple Choice

Which of the following types of promotion tools requires the most interaction with a customer?

• A)advertising
• B)personal selling
• C)sales promotion
• D)public relations
• E)direct marketing

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Definitions:

Securities Trade

The buying and selling of financial instruments such as stocks, bonds, and mutual funds.

Fixed Cost

Costs that do not vary with the volume of output or sales, such as rent, salaries, and insurance premiums.

Target Cash Balance

The optimal amount of cash that a company aims to maintain to handle its operational and transactional needs.

Carrying Costs

The total expenses associated with holding or maintaining an asset over time, including storage, insurance, and taxes.