Which of the Following Products Would CypressSound Classify as a Cash

question 74

Multiple Choice

Which of the following products would CypressSound classify as a cash cow in on its BCG matrix?

• A)Cyan, a cell phone that is specially designed for music lovers, has a very low market share, though the market is growing steadily.
• B)The home entertainment system offered by CypressSound has a strong market share, and the market is likely to expand in the future.
• C)Xpress, an MP3 player, has a high market share, but the market for MP3 players is not expected to grow significantly.
• D)AutoPlay, the company's audio product for installation in cars, has a high market share, and the market for these systems has been growing constantly.
• E)Unipress, a CD player, has a very low market share in a market that is shrinking rapidly.

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Definitions:

Feasibility Determination

The process of assessing the practicality and viability of a proposed project or system.

Organizational Cultural Lag

Organizational cultural lag is a condition in which dominant cultural patterns are inconsistent with new emerging innovations.

Cultural Patterns

The shared beliefs, norms, behaviors, and values that are consistent among members of a society or organization.

Dominant

Refers to having authority or a commanding position over others in a social or organizational hierarchy.