Erica Jenson Has a Limited Budget for the Market Research

question 29

Multiple Choice

Erica Jenson has a limited budget for the market research she needs to conduct; however,the sample size for her research is quite large.Which of the following methods of contact would provide Erica with the most cost-effective way to reach a large sample of potential customers?

• A)telephone surveys
• B)personal interviews
• C)Internet surveys
• D)mail surveys
• E)focus group interviews

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Definitions:

Brain

The organ in the head of animals with a nervous system that coordinates sensation and intellectual and nervous activity.

Cerebrum

The largest part of the brain, responsible for voluntary actions, sensory processing, and higher cognitive functions.

Neurotransmitters

Chemical substances released by neurons to transmit signals across a synapse to another neuron, muscle cell, or gland cell.

Postsynaptic Structures

Components of a neuron located after the synapse that receive and process signals from presynaptic neurons.