________ Refers to the Process of Evaluating Each Market Segment's

question 9

Multiple Choice

________ refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

• A)Divesting
• B)Diversification
• C)Market targeting
• D)Market mix
• E)Positioning

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Definitions:

Product Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market involves variations in quality, features, or design.

Incentives

Motivators or rewards designed to encourage specific actions or behaviors by individuals or organizations.

Alternatives

Different options or choices available in a given situation, offering different pathways to achieve an objective.

Subsidized

Financial support provided by a government or organization to reduce the cost of producing goods or services.