The Process of Dividing a Market into Distinct Groups of Buyers

question 92

Multiple Choice

The process of dividing a market into distinct groups of buyers with different needs,characteristics,or behaviors is called ________.

• A)market targeting
• B)positioning
• C)diversification
• D)market segmentation
• E)market penetration

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Definitions:

Prefrontal Cortex

The front part of the frontal lobe of the brain, involved in decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Dysregulation

A condition where there is an impairment in the ability to regulate and control emotions or behaviors appropriately.

Cognitive Behavioral Techniques

Strategies used in cognitive-behavioral therapy to change negative thought patterns and behaviors into more positive ones.

Schizotypal Personality Disorder

A mental condition characterized by severe social anxiety, thought disorder, paranoid ideation, derealization, transient psychosis, and often unconventional beliefs.