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Discuss how increased educational levels in the U.S.has affected the American household and the way marketers have used it.
Bilateral Anterior Cingulotomy
Psychosurgical technique in which an electrode wire is inserted into the anterior cingulate gyrus, with the guidance of magnetic resonance imaging, to destroy a very small portion of that brain area with electric current.
Major Depression
A mood disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.
Psychoanalysts
Professionals specializing in a branch of psychology that focuses on treating mental disorders by investigating the interaction of conscious and unconscious elements in the mind.
Ego
Part of the personality that develops out of a need to deal with reality; mostly conscious, rational, and logical.
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