Typically,customer Information Is Buried Deep in Separate Databases,plans,and Records of Many

question 59

Multiple Choice

Typically,customer information is buried deep in separate databases,plans,and records of many different company functions and departments.To overcome such problems,which of the following should you use?

• A)online market research tools
• B)integrated marketing system
• C)customer relationship management
• D)internal company databases
• E)mass marketing approach