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Explain with Examples How Marketers Segment Markets Based on Occasions,benefits

question 79

Essay

Explain with examples how marketers segment markets based on occasions,benefits sought,user status,usage rate,and loyalty status.


Definitions:

Functional Group

Selected atom arrangements in molecules that are crucial for the unique chemical reactions those molecules perform.

Characteristic

A distinguishing feature or quality inherent to a substance, object, or individual.

Molecule

The smallest unit of a chemical compound that can retain the chemical properties of the compound, consisting of atoms held together by covalent bonds.

Sp Hybridized

An atomic orbital hybridization state where one s orbital and one p orbital combine, forming two degenerate, linearly oriented hybrid orbitals.

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