Which of the Following Is True About Customer Relationship Management

question 61

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A)It eliminates the need to depend on information produced through primary research.
• B)Its aim is to directly maximize profit margins.
• C)Its aim is to establish cause-effect relationships between marketing strategies and consumption trends.
• D)Its aim is to maximize customer loyalty.
• E)It eliminates the need to use data mining techniques in marketing research studies.

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Definitions:

Neuron

A specific type of cell responsible for conveying nerve signals; also known as a neuron.

Brain Volume

The total volume or size of an individual's brain, which can be indicative of health, development, and certain neurological conditions.

Alcohol

A colorless volatile liquid compound, widely used as an intoxicating ingredient in drinks, and also in medicines, antiseptics, and fuels.

Functional Magnetic Resonance Imaging (fMRI)

A neuroimaging procedure that measures and maps the brain's activity by detecting changes in blood flow.