Which of the Following Is the Characteristic That Distinguishes Consumer

question 7

Multiple Choice

Which of the following is the characteristic that distinguishes consumer buying from business buying?

• A)the age and education level of the buyers
• B)whether or not the products are bought for personal consumption
• C)whether or not the product is advertised to the public using mass media
• D)the price of the product bought
• E)the number of people involved in making the final purchase decision

---

Definitions:

Commoditization

The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition primarily on price rather than quality or brand.

Brand Salience

Refers to the degree to which a brand is thought about or noticed by consumers when making purchase decisions.

Top of Mind Awareness

The first brand or product that comes to mind when a consumer thinks about a specific category.