By Offering Product and Marketing Variations to Segments and Developing

question 48

Multiple Choice

By offering product and marketing variations to segments and developing a stronger position within several segments,companies hope to create more total sales through segmented marketing than ________ marketing across all segments.

• A)undifferentiated
• B)differentiated
• C)niche
• D)target
• E)individual

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Definitions:

Perfect Square Trinomial

A trinomial that can be factored into two identical binomials, resulting from squaring a binomial.

Simple Interest

A way of calculating interest where the amount earned or paid is proportional to the initial sum invested or borrowed and the rate of interest.

Principal

The original sum of money borrowed in a loan or put into an investment, not including profits or interest.

Sum Of Cubes

A special algebraic formula or identity that expresses the sum of two cubes in terms of a product of a binomial and a trinomial.