________ Are People Within a Reference Group Who,because of Special

question 97

Multiple Choice

________ are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.

• A)Opinion leaders
• B)Habitual buyers
• C)Innovators
• D)Stealth marketers
• E)Laggards

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Definitions:

Developing Countries

Nations with a lower living standard, underdeveloped industrial base, and low Human Development Index (HDI) relative to other countries.

Distribution Complexity

The degree of difficulty and intricacy involved in distributing products or services from the producer to the consumer.

Glocalization

The practice of conducting business according to both local and global considerations, blending global strategies with local adaptations.

Cultural Sensitivity

Awareness and respect for cultural differences, playing a crucial role in effective communication and interaction in diverse environments.