The Buying Process Usually Begins with ________

question 34

Multiple Choice

The buying process usually begins with ________.

• A)recognition of a need or problem
• B)information search
• C)evaluation of alternatives
• D)purchase decision
• E)separation of needs and wants

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Definitions:

Bottom-Up

An investment approach that focuses on the analysis of individual stocks and fundamental factors affecting a company, as opposed to market-wide trends.

Portfolio Construction

The process of selecting and managing a collection of investments to meet long-term financial goals and risk tolerance.

Securities

Instruments evidencing ownership in a public corporation, a creditor's claim against a corporation or government body via bonds, or ownership entitlements through option contracts.

Financial Intermediaries

Entities such as banks, insurance companies, and investment firms that facilitate transactions between savers and borrowers by channeling funds from those who save to those who need to borrow.