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Brand Differences Are Worth Promoting If They Satisfy Certain Criteria

question 84

Essay

Brand differences are worth promoting if they satisfy certain criteria.What are the criteria?


Definitions:

Markdown

A reduction from the original or usual price of an item or service.

Mark-up

A surplus included in the goods' purchase price to compensate for overhead costs and gain, determining the final sales price.

Cost

The cost involved in buying an item or the financial outlay needed to produce a good or service.

Mark-up

The amount added to the cost price of goods to cover overhead and profit, expressed as a percentage of the cost.

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