During Which Stage of the Business Buying Process Is a Buyer

question 93

Multiple Choice

During which stage of the business buying process is a buyer most likely to conduct value analysis by carefully studying components to determine if they can be redesigned,standardized,or made less expensive?

• A)general need recognition
• B)product specification
• C)proposal solicitation
• D)order-routine specification
• E)performance review

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Definitions:

Marketing Plan

A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for a specific time period.

Sales Forecast

An estimate of the expected sales for a specific period in the future, used for budgeting, planning, and management purposes in business.

Demographics

refers to statistical data relating to the population and particular groups within it, used for identifying and analyzing target markets.

Retailers

Businesses that sell goods or merchandise directly to consumers through various channels, such as brick-and-mortar stores, online platforms, or through catalog sales.