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Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products.Which step of designing a customer-driven marketing strategy process are they executing?
Left Tailed
Refers to a type of hypothesis test where the area of interest, or region of rejection, is located in the left tail of the distribution.
Test-Statistic
A quantity derived from sample data used in a hypothesis test to make a decision about the population parameter.
Right Tailed
Pertaining to a type of hypothesis test where the area of interest is in the right tail of the distribution, typically testing for values greater than a certain number.
Test-Statistic
A value calculated from sample data during hypothesis testing used to determine whether to reject the null hypothesis.
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