Ad Man Rosser Reeves Believed That Firms Should Develop a USP

question 23

Multiple Choice

Ad man Rosser Reeves believed that firms should develop a USP for each brand and stick to it.What does USP stand for?

• A)unique selling product
• B)unique services practice
• C)unique sales pitch
• D)unique selling proposition
• E)universal strategic practice

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Definitions:

Direct Cost

A cost that can be directly attributed to the production of specific goods or services, such as raw materials and labor.

Period Cost

Expenses incurred by a business that are not directly tied to the production process, often including administrative and sales expenses.

Direct Materials

Raw materials that are directly used in the production of a product, easily traceable to the finished product.

Bakery

A place where bread, cakes, cookies, and other baked goods are made or sold.