Examlex
A segment is more attractive if it already contains many strong and aggressive competitors or if it is easy for new entrants to come into the segment.
Exponential Smoothing Model
A time-series forecasting method for univariate data that applies exponentially decreasing weights to past observations.
Smoothing Constant
A parameter used in exponential smoothing techniques to weight the importance of historical data, controlling the rate at which past data influences forecasts.
Sales Forecast
An estimate of the amount of sales a company expects to achieve over a certain period of time, based on historical data, market analysis, and other factors.
Root Mean Square Error
It is a measure used to assess the differences between values predicted by a model or an estimator and the observed values.
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