Explain with Examples How Marketers Segment Markets Based on Occasions,benefits

question 79

Essay

Explain with examples how marketers segment markets based on occasions,benefits sought,user status,usage rate,and loyalty status.

Understand and calculate the degree of operating leverage and its impact on net operating income.

Apply cost-volume-profit (CVP) analysis in mixed cost settings and understand the effect of sales mix changes on break-even points.

Interpret and apply the cost formula equation in the context of business decision-making.

Estimate fixed and variable components of mixed costs using the high-low method.

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Definitions:

Bearer Bonds

Bonds that are owned by the holder rather than a registered owner, and the physical possession of the bond is the only evidence of ownership.

Convertible Bonds

Bonds that can be converted into a predetermined number of the issuing company's shares, typically at the discretion of the bondholder.

Bond Ratings

A classification system that denotes the credit quality and perceived risk of bonds issued by corporations, municipalities, or sovereign entities.

Financial Projections

Forecasts of future revenue, expenses, and other financial details of a company.