A Product Concept Is Defined as ________

question 94

Multiple Choice

A product concept is defined as ________.

• A)a product idea that is at the stage of brainstorming
• B)a detailed version of the idea stated in meaningful consumer terms
• C)the way consumers perceive an actual or potential product
• D)an idea for a possible product that the company can see itself offering to the market
• E)an idea for a possible product design that was implemented without screening

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Definitions:

Company Functions

The operations and activities carried out by a business to achieve its objectives, such as marketing, finance, and human resources.

Organizational Stories

Narratives shared within an organization that embody its values, culture, and history, often used to socialize and instruct employees.

Renewed Energy

The revitalization or invigoration of physical or mental strength and vigor, often following a period of rest or change.

Cynicism

A general distrust towards others' motives, believing that people are motivated purely by self-interest.