When Port Orleans Shipping Uses Segmented Marketing,it Targets Several Segments

question 54

Multiple Choice

When Port Orleans Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.

• A)undifferentiated
• B)differentiated
• C)individual
• D)mass
• E)niche

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Definitions:

Charter Impact

The effect or influence of a formal statement of the principles, rights, and responsibilities of an entity or organization.

Industrial Relations

The study and management of employment relationships and issues between employers and employees, often within the context of unions.

Supreme Court

The highest judicial court in a country or state, typically having the ultimate authority in legal decisions and interpretations.

Glass Ceiling

Invisible but real obstructions to career advancement of women and people of visible minorities, resulting in frustration, career dissatisfaction, and increased turnover.