As You Like It Inc

question 9

Multiple Choice

As You Like It Inc.customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________.

• A)niche marketing
• B)micromarketing
• C)variable marketing
• D)geographically dispersed marketing
• E)undifferentiated marketing

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Definitions:

Latent Needs

Needs of consumers that they themselves may not realize or have not yet expressed, often uncovered through in-depth market research.

Interview People

The process of asking individuals questions to gather information, insights, or opinions typically for research or assessment purposes.

Golden Rule

A basic principle that treats others as one would wish to be treated, often emphasized in many cultures and religions as a cornerstone of ethical interpersonal behavior.

Actively Listen

The practice of fully concentrating, understanding, responding, and remembering what is being said in a conversation.