Raintree Developers Has Been Using the Marketing ROI Method to Assess

question 35

Essay

Raintree Developers has been using the marketing ROI method to assess its marketing performance for the past few years.Explain why this method may not accurately reflect the company's performance and what Raintree can use to better estimate its performance.

---

Definitions:

Source of Income

The origin or means through which an individual, company, or government receives money, typically through work, investments, or sales.

Quid Pro Quo

A Latin phrase meaning "something for something," referring to a situation where two parties engage in a mutual exchange of goods or services.

Sexual Harassment

Unwanted or inappropriate sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.

Hostile Environment

A work or learning environment that is unwelcoming or offensive, often due to harassment or discrimination, making it difficult for individuals to perform effectively.