When a Company Interacts One-On-One with Large Numbers of Customers

question 90

Multiple Choice

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.

• A)concentrated marketing
• B)mass marketing
• C)mass customization
• D)segmented marketing
• E)local marketing

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth, including feelings of confidence, respect, and value.

Scaffolding

An educational approach involving more skilled others providing temporary support to help learners achieve higher levels of comprehension or skill than they would independently.

Vygotsky

Lev Vygotsky was a Soviet psychologist who developed a sociocultural approach to cognitive development.

Self-Fulfilling Prophecy

A belief or expectation that influences one’s actions in a way that causes the belief to become a reality, thereby confirming itself.