Focus Group Interviewing Has Become One of the Major Marketing

question 86

Multiple Choice

Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However,if the sample size is small,a researcher would be most concerned about which of the following?

• A)finding a representative sample
• B)generalizing from the results
• C)administering the questions
• D)orchestrating cooperation among participants
• E)finding enough secondary data to support the findings

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Definitions:

Upward Accountability

The responsibility of individuals or departments to report and justify their actions to higher levels of organizational hierarchy.

Accountable

Being responsible or answerable for actions or decisions, either to oneself or to others, such as stakeholders or regulatory agencies.

Donors

Individuals or organizations that voluntarily give resources such as money, goods, or time to support a cause.

Nonprofit Charters

Legal documents that establish a nonprofit organization, outlining its purpose, governing structure, and operational guidelines.