Which of the Following Statements Is Most Likely to Be

question 98

Multiple Choice

Which of the following statements is most likely to be true of convenience product?

• A)A convenience product is distributed exclusively in only one or a few outlets per market area.
• B)A convenience product is a product about which a consumer knows but does not normally consider buying it.
• C)A Lamborghini automobile is an example of a convenience product.
• D)A convenience product usually has a higher price than a specialty product.
• E)It is bought by consumers with minimal comparison and buying effort.

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Definitions:

Stalling Objection

A type of resistance shown by potential customers indicating hesitation or delay in making a purchasing decision.

Quaker Oats

A brand of oats and related products known for its breakfast cereals, owned by the PepsiCo conglomerate.

Retail Buyers

These are professionals responsible for selecting and purchasing merchandise for retail sale, considering factors like trends, customer demand, and price.

Sales Presentation

A pitch or demonstration given by a salesperson to persuade potential buyers on the value and benefits of a product or service.