Felix Solutions Is a Market Leader in Designing Ergonomic Interiors

question 72

Multiple Choice

Felix Solutions is a market leader in designing ergonomic interiors and furnishings for office spaces of all sizes and needs.Some of the largest corporate offices are clients of Felix Solutions and the company is witnessing a steady rise in its market share.The success enjoyed by the company is difficult for competitors to imitate because Felix Solutions always has the products that the market needs.Which of the following,if true,would strengthen the fact that Felix Solutions encourages open innovation programs in addition to intrapreneurial programs?

• A)The marketing team at Felix Solutions is organized on the lines of the traditional marketing manager model, rather than a brand manager model.
• B)The marketing team at Felix Solutions uses brainstorming as the only idea generation technique.
• C)The marketing team at Felix Solutions offers a quarterly monetary award to the most innovative employee and his/her product idea is considered for the new product development process.
• D)The marketing team at Felix Solutions runs a feature on its web site called Your-Call which enables every recent customer to call in with new ideas.
• E)The marketing team at Felix Solutions considers acquisitions and mergers to be the only ways of making additions to its product mix.

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Definitions:

Need for Privacy

The individual desire for solitude and space where one can be free from public view or disturbance.

Communication in Organizations

The process by which information and meanings are transferred among the members of an organization to achieve mutual understanding.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives to achieve a desired objective.

Prospecting Letter

A Prospecting Letter is a type of business letter aimed at initiating a professional relationship, often used in sales or marketing to approach potential clients.