A Segment Is More Attractive If It Already Contains Many

question 46

True/False

A segment is more attractive if it already contains many strong and aggressive competitors or if it is easy for new entrants to come into the segment.

---

Definitions:

Brawny Paper Towel

A brand of paper towel that is marketed for its strength and absorbency qualities.

Downsizing

The act of reducing the size of a company's workforce, often in response to financial pressures, organizational restructuring, or changes in market demand.

Old Spice Antiperspirant

A personal care product designed by Old Spice to reduce perspiration and odor, belonging to a broader category of grooming products.

Product Repositioning Strategy

A marketing strategy that involves altering the identity or market position of a product to target new demographics or adapt to changing market conditions.