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A general rule for managers to follow is to set the firm's capital structure such that:
Benefit
An advantage or profit gained from something or an outcome that provides well-being or assistance.
Objections
Expressions or statements of opposition or disapproval towards an idea, proposal, or argument.
Emotional Appeals
Strategies in communication aimed at influencing the audience's emotions to persuade or motivate them.
Audience
A group of people who gather to watch, listen to, or read something, ranging from a performance to a piece of communication.
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