High Gasoline Prices and Concerns About Fossil Emissions Bothered Consumers,so

question 81

Multiple Choice

High gasoline prices and concerns about fossil emissions bothered consumers,so Toyota developed the Prius.This is an example of what use of marketing research?

• A)Generating potential marketing actions
• B)Identifying potential marketing segments
• C)Identifying marketing opportunities and problems
• D)Identifying market problems and marketing actions

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Definitions:

Undifferentiated

In marketing, this refers to a strategy where a company chooses not to segment the market but rather targets the whole market with one product or service.

Differentiated Targeting Strategy

A strategy through which a firm targets several market segments with a different offering for each.

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.