Collected Data That May Be Accessed and Analyzed Using Tools

question 24

Multiple Choice

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making is the:

• A)Marketing research system.
• B)Decision support system.
• C)Marketing intelligence system.
• D)Consumer information support system.

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Definitions:

Dividend

A distribution of corporate profits to the corporation’s shareholders in proportion to the number of shares held.

Securities Act

A 1933 United States law that regulates the sale of securities to the public, requiring transparency to help prevent fraud.

Market Capitalization

The total market value of a company's outstanding shares of stock, calculated by multiplying the stock's price by the total number of shares.

Compliance Costs

Expenses incurred by businesses or individuals to meet legal requirements or regulatory standards.