A ________ Is a Structure Consisting of People,equipment,and Procedures to Gather,sort,analyze,evaluate,and

question 25

Multiple Choice

A ________ is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

• A)customer relationship management system
• B)sales information management system
• C)marketing relationship management system
• D)marketing information system

---

Definitions:

Customers

Individuals or entities that purchase goods or services from a company or business.

Firewall

Limits data transfers to certain locations and log system use so that managers can identify attempts to log on with invalid passwords and other threats to a system’s security.

Unauthorized Users

Individuals accessing or attempting to access systems, data, or resources without permission or authorization.