Determiniing Decision Makers' Information Needs,acquiring the Needed Information,and Distributing That

question 97

Multiple Choice

Determiniing decision makers' information needs,acquiring the needed information,and distributing that information to the decision makers in a form,and at a time when they can use it for decision-making describes:

• A)The role of internal reporting systems.
• B)The role of marketing information systems.
• C)The role of market research systems.
• D)The role of market intelligence systems.

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Definitions:

Customer Classification Departments

Divisions within a company that segment customers based on various criteria to tailor marketing and service delivery.

Mercy Medical Center

A healthcare institution providing medical care and services; without specific details, this can refer to any one of several hospitals by the same name in different locations.

Rule Utilitarianism

An ethical theory that suggests the rightness or wrongness of an action should be judged by the rules that are followed, and that these rules should be chosen based on the utility or happiness they produce.

Act Deontology

A form of deontological ethics focused on the inherent morality of individual actions, regardless of their outcomes.