Several Online Information Service Companies,such as Lexis-Nexis,provide Marketing Intelligence

question 96

True/False

Several online information service companies,such as Lexis-Nexis,provide marketing intelligence.The use of Lexis-Nexis focuses on bringing in information generated outside the firm.This information would rest in the marketing intelligence system.

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Definitions:

Covey

A small flock of birds, often used metaphorically to describe a group of similar things or individuals.

Organization

An entity composed of individuals and resources structured to achieve specific objectives or perform a set of tasks.

Planning

The process of setting goals, defining strategies to achieve those goals, and developing plans to integrate and coordinate activities.

Priority Oriented

An approach or methodology focused on identifying, organizing, and addressing tasks or objectives based on their importance or urgency.