Over the Years,marketing Thought Has Evolved to a Service-Centered View

question 1

Multiple Choice

Over the years,marketing thought has evolved to a service-centered view.Which of the following statements best illustrates this view?

• A)Marketers must identify their companies' core competencies.
• B)Marketers must know how to precisely measure service satisfaction.
• C)Internal service levels are more important than external service levels.
• D)Service delivery and product quality are now two different concepts.

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Definitions:

Synergistic Benefits

Gains achieved by combining different parts of a business or companies that work better together than separately.

Merger

The combination of two or more companies into a single entity, often to expand product lines or markets.

Synergy

The positive incremental net gain associated with the combination of two firms through a merger or acquisition.

Utilization

In finance, utilization can refer to the degree to which a company’s resources or assets are being used efficiently to generate revenues or profits.