Determiniing Decision Makers' Information Needs,acquiring the Needed Information,and Distributing That

question 97

Multiple Choice

Determiniing decision makers' information needs,acquiring the needed information,and distributing that information to the decision makers in a form,and at a time when they can use it for decision-making describes:

• A)The role of internal reporting systems.
• B)The role of marketing information systems.
• C)The role of market research systems.
• D)The role of market intelligence systems.

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Definitions:

Basalt Eruptions

Volcanic eruptions that produce basalt, a dark-colored volcanic rock rich in iron and magnesium, characterized by low viscosity lava flows.

Ophiolite

A section of the Earth's oceanic crust and the underlying upper mantle that has been uplifted and exposed above sea level.

Oceanic Crust

The part of the Earth's crust that underlies the ocean basins, composed mostly of basalt and thinner than continental crust.

Continental Crust

The relatively thick part of the earth's crust that forms the large landmasses. It is generally older and more complex than oceanic crust.