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In many examples of failed products and services,managers could have avoided the associated losses if they had conducted proper marketing research.
Variable Costs
Costs that vary directly with the level of production or sales volume.
Fixed Costs
Fixed expenses unaffected by production or sales volumes, like rent, salaries, and insurance premiums.
Relevant Range
The range of activity within which the assumptions about variable and fixed cost behavior are valid.
Cost Behavior
The study of how specific costs change in relation to changes in a company's level of activity or volume of output.
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