Several Online Information Service Companies,such as Lexis-Nexis,provide Marketing Intelligence

question 96

True/False

Several online information service companies,such as Lexis-Nexis,provide marketing intelligence.The use of Lexis-Nexis focuses on bringing in information generated outside the firm.This information would rest in the marketing intelligence system.

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Definitions:

Traditional Channel

A traditional channel in marketing refers to the conventional means of distributing products from producers to consumers, such as through retail stores or direct sales.

Department Stores

Large retail establishments that offer a wide variety of goods across different categories, such as clothing, household items, and electronics, under one roof.

Global Market Entry

The strategies and methods used by businesses to start selling products or services in international markets.

Licensing

A business arrangement where one company gives another company permission to manufacture its product for a specified payment.