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By estimating p to be other than 50%,the researcher can:
Social Entrepreneurs
Individuals who use business techniques to create and implement solutions to social, cultural, or environmental issues.
Business Opportunities
Situations or ventures that present possibilities for commercial success.
Classic Entrepreneurs
Individuals who innovate, start companies, and manage them for growth and profit.
Markets
Venues or systems where buyers and sellers interact to trade goods, services, securities, or other commodities.
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