Marketing Researchers and Their Clients Cannot Decide on Sample Size

question 47

Multiple Choice

Marketing researchers and their clients cannot decide on sample size without taking cost into consideration,however,the key is:

• A)To remember when to consider cost.
• B)To remember that budgets can be adjusted.
• C)To understand the effect on research outcomes.
• D)To understand sample sizes can be adjusted downward to accommodate cost.

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Definitions:

Informational

Pertaining to data, facts, or details that provide knowledge or insight.

Features and Benefits

Specific characteristics of a product or service (features) and how they provide value to the customer (benefits).

Pioneering

The act of being among the first to explore, discover, or use something new.

Competitive

Pertaining to a state or condition where businesses or individuals vie for the same customers or market share, often by offering superior values, quality, or innovation.