When Statistical Procedures Are Used by Marketing Researchers to Generalize

question 43

Multiple Choice

When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents,the process is referred to as:

• A)Descriptive analysis.
• B)Difference analysis.
• C)Relationship analysis.
• D)Inference analysis.

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Definitions:

Balanced Scorecard

A strategic planning and management system that organizations use to align business activities to their vision and strategy by monitoring performance across four perspectives: financial, customer, internal processes, and learning and growth.

Performance Measures

Metrics used to evaluate the efficiency and effectiveness of actions or performances within an organization.

Merit Pay System

A compensation strategy that increases pay based on performance and achievements.

Advantages

Benefits or favorable factors that give an individual, group, or entity a better position or greater likelihood of success.