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Knowing the Variability of Data Could Greatly Impact a Marketing

question 94

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Knowing the variability of data could greatly impact a marketing decision based on the data because it expresses how similar the respondents are to one another on the topic under examination.


Definitions:

Consolidated Net Income

The total net income of a parent company and its subsidiaries after elimination of inter-company transactions and accounts.

Net Income

The amount of earnings left over after all expenses and taxes have been subtracted from total revenue.

Dividends

Payments made by a corporation to its shareholders, out of its profit or reserves, usually on a regular basis.

Investment

The allocation of resources, usually money, in order to earn income or profit over time.

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