The Marketing Research Proposal Process Is an Area Where Clients

question 100

Multiple Choice

The marketing research proposal process is an area where clients and researchers should be sensitive to ethical issues.Which of the following would constitute an ethical issue?

• A)Asking for an extension of time to complete the research project
• B)Sharing one company's proposal with another bidder
• C)Seeking help from subject matter experts outside the company
• D)Purchasing additional analytical software to complete the project

---

Definitions:

Public-Interest Groups

Organizations that advocate for public welfare and common interests, affecting policy decisions without seeking profit.

Common Good

The benefit or interests of all participants or members of a community or society, considered as a collective group, rather than individual interests.

First Amendment

An amendment to the United States Constitution that protects freedoms concerning religion, expression, assembly, and the right to petition.

Redress of Grievances

The correction or compensation for wrongs or injuries, often sought by citizens from their government.