Which of the Following Does NOT Represent an Advantage of Test

question 90

Multiple Choice

Which of the following does NOT represent an advantage of test marketing?

• A)Test product acceptability
• B)Test marketing mix variable in a field setting
• C)Assists with sales forecasting
• D)Competition can run a simultaneous field test

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Definitions:

Conducting Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Employee Benefit Costs

The expenses incurred by employers to provide non-wage compensations such as health insurance, retirement plans, and time off to their employees.

Capturing Listeners' Attention

The act of engaging an audience's interest or focus at the beginning of a communication.

Oral Presentation

A verbal exposition of information or ideas presented before an audience, often accompanied by visual aids such as slides or charts.