The Use of Social Media Data for Marketing Research Also

question 73

Multiple Choice

The use of social media data for marketing research also has quite a few disadvantages.Which of the following is NOT considered one of those disadvantages?

• A)Commenters may not represent a brand's target audience
• B)Vocal critics may have a more active voice and distort the conversation.
• C)Even though much of the material on social media is shallow or useless,it is always relevant
• D)Demographic and geographic information of the consumers may not be identifiable or may be falsified

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Definitions:

External Environment

All outside factors and influences that impact the operation and success of an entity, including economic, social, political, and technological factors.

Ancient Scholars

Individuals from historical periods who contributed significantly to knowledge in various fields such as philosophy, science, and literature.

Human Nature

The general psychological characteristics, feelings, and behavioral traits of humankind, regarded as shared by all humans.

Empirical Evidence

Information acquired by observation or experimentation that is used as a basis for knowledge or validation of scientific theories.