Define the Term Big Data

question 60

Essay

Define the term big data.Describe the challenges as well as the opportunities for the use of big data by marketing researchers.

---

Definitions:

Achieved Prescriptive Status

A condition or status that is earned or attained through one's actions, as opposed to being ascribed by default of birth or social position.

Social Interaction

The exchange between two or more individuals, which forms the basis of social relationships and society.

Orienting

The act of positioning oneself or something else towards a particular point or direction, or the process of familiarizing oneself with a new situation or environment.

Network Building

The process of establishing and expanding connections and relationships, particularly in professional and social contexts.