Examlex
What is neuromarketing? What are three techniques used in neuromarketing? Why is neuromarketing considered an emerging but yet controversial research technique?
Long-Term Memory
The phase of memory that is responsible for storing information over extended periods, potentially for a lifetime.
Episodic Memory
A subtype of long-term memory that involves the recollection of specific events, situations, and experiences from one's own life.
Procedural Memory
A type of long-term memory responsible for knowing how to perform tasks, such as riding a bike or typing, without conscious awareness of the learned movements.
Pseudoforgetting
The phenomenon where information was never actually learned or encoded into memory, leading to the perception of forgetting.
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