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If the required return is zero, then:
Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that is often depicted as a pyramid with five levels of needs, ranging from basic physiological needs at the bottom to self-actualization at the top.
Cognitive Dissonance
A psychological discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, or emotional reactions).
Collective Unconscious
A concept in Jungian psychology referring to the part of the unconscious mind shared among beings of the same species, housing archetypes.
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior, thereby influencing the likelihood of that behavior being repeated.
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