Kaiser Marketing Recently Conducted a Survey on Behalf of Health

question 12

Multiple Choice

Kaiser Marketing recently conducted a survey on behalf of Health Products. The primary purpose of the survey was to illustrate to Health Products that it was relying on results of previous studies that,
According to Kaiser, were unreliable due to the wording of the survey questions. To prove this point,
Kaiser conducted a two-prong survey. In the first prong, the survey questions were worded such
That the answers tended to sound positive. In the second prong, the survey questions were re-
Worded such that the answers tended to convey a negative feeling. Both sets of survey questions
Should have resulted in similar results as the information solicited was essentially identical.
However, the survey results varied significantly. This survey best illustrates which one of the
Following?

• A) Mental accounting.
• B) Overconfidence.
• C) Self-attribution bias.
• D) Confirmation bias.
• E) Frame dependence.

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Definitions:

Pain Sensations

The subjective experience of discomfort or hurt, resulting from the stimulation of specialized nerve cells, often signaling harm or injury.

Spinal Cord

A long, thin, tubular structure made up of nervous tissue, which extends from the brain down through the backbone, carrying nerve impulses to and from the brain to the rest of the body.

Primary Tastes

The basic groupings of taste sensations, traditionally categorized into sweet, sour, salty, bitter, and umami.

Spicy

A flavor profile that includes a burning or tingling sensation on the palate, usually derived from chemicals in spices and hot peppers.